What will de 2026 World Cup do for German sports betting?

When spring arrives, it is always a good moment to look ahead to the rest of the year. As always, the 2026 Gaming in Germany Conference will be held in November in Berlin.

But before then, during the summer, the world's largest sports betting event – the 2026 FIFA World Cup – will take place in Canada, Mexico, and the US. How will this event impact Germany's sports betting market?

2026 Gaming in Germany Conference: New betting products for the German market?

Although it is still early, we are already working hard on the program of the 2026 Gaming in Germany Conference, which will take place November 10 in Berlin.

At present, we estimate that there may exist insufficient legal basis for excluding several betting products from the regulated German gambling market, including eSports betting, prediction markets, and sweepstakes.

More to come at this year's Gaming in Germany Conference.

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What will de 2026 FIFA World Cup do for German sports betting?

With football providing the world's biggest sports betting market, the FIFA World Cup always has a major impact on betting volumes.

But how will the 2026 FIFA World Cup impact Germany's sports betting market specifically?

We asked the experts from H2 Gambling Capital who concluded the following:

Considering all of this, H2 expects a boost of €600m to turnover attributable to the upcoming World Cup. This will equate to c.7.1% of predicted annual legal sports betting turnover. This [...] would equate to an implied gross win boost for the legal German market of €70m.

Their full analysis is available here. Don't forget to check it out!