VIDEO | Webinar report: “The rise of illegal gambling advertising explained”
- Gaming in Europe
- Apr 23
- 2 min read
Thank you for attending last week's Gaming in Europe webinar titled “The rise of illegal gambling advertising explained. Methods & countermeasures.”
A full recording of the webinar is included below.
During this webinar, our expert speakers – Timothy Malmros Genach, SEO expert, Magenti Media; Dr. Andreas Ditsche, CEO, iGaming.com; Frank op de Woerd, Editor-in-Chief, CasinoNieuws.nl; and Maarten Haijer, Secretary General, EGBA – highlighted several key issues related to the (relative) rise in illegal gambling advertising.
Key findings & takeaways
Most illegal gambling advertising is encountered via search engines and social media.
Illegal operators and affiliates systematically abuse search engine and social media algorithms to boost their own visibility and limit the visibility of licensed offerings.
While Big Tech is capable of limiting the impact of such abuses, it takes few steps to actually do so.
In addition, licensed operators and affiliates servicing the legal market face organized campaigns of cyber harassment, including deliberate copyright infringements, false copyright infringement claims, the threat of frivolous lawsuits, and much more.
Illegal operators and affiliates deliberately target players who are looking for illegal alternatives (“casino without limits,” etc.) to licensed offerings.
The European Commission is currently preparing horizontal legislation (expected to be presented at the end of this year) that would impose bigger liabilities on Big Tech for showing illegal content to EU consumers.
Webinar topics & questions
Our speakers specifically addressed the following questions:
03:03: What is the main avenue for players to find illegal offers? (Timothy Malmros Genach)
03:25: How do these illegal operators and affiliates rank so high in Google? (Timothy Malmros Genach)
04:13: How exactly are expired domains being abused? (Timothy Malmros Genach)
05:27: What can regulators do? (Timothy Malmros Genach)
07:18: Is it generally hard to compete with illegal affiliates? (Frank op de Woerd)
10:40: Apart from SEO and keyword-related competition, what other kinds of “competition” do you experience? (Frank op de Woerd)
16:25: How can the impact of illegal affiliates be minimized? (Frank op de Woerd)
22:15: How has legal affiliate marketing changed in the past few years? (Andreas Ditsche)
24:33: Why do you think that illegal affiliate marketing is effective? For what kind of audience? (Andreas Ditsche)
26:48: What can legal affiliates do to stay relevant? (Andreas Ditsche)
29:29: What are the latest legislative developments aimed at restricting illegal online advertising? (Maarten Haijer)
33:20: What is EGBA doing right now to limit the online visibility of unlicensed gambling operators? (Maarten Haijer)
35:59: What further steps would you recommend for keeping the black market in check? (Timothy Malmros Genach, Frank op de Woerd, Andreas Ditsche, Maarten Haijer)
46:39: Audience Q&A
Webinar video
A full recording of the webinar is available below:
Stay tuned for more Gaming in Europe webinars in the near future!
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